Guangzhou Construction Expo | Yongtenai to Present Its Phased Exploration and Achievements in PUR to

Currently, in the face of an inventory era, market growth is slowing, consumer demands are becoming more diverse and personalized, and competition among enterprises is intensifying. With adjustments and changes in the real estate market, the renovation of old homes and existing housing has seen rapid growth in recent years. The home furnishings industry has gradually shifted from previous customization to integrated whole-home solutions, posing severe challenges to enterprises in terms of resource integration capabilities, deep insights into market variables and increments, self-adaptation ability, and supply chain management.

As is well known, the home furnishings manufacturing industry is very important at the national level, because in this industry, furniture and household items are only the end products, but bringing these products to market involves a very long industrial chain.

Behind every component, there may be an independent technology, and behind every technology lies an independent industry and a large number of jobs. To produce a piece of high-quality furniture, it requires not only the excellence of the home furnishings manufacturing enterprise itself but also the excellence of the hundreds or thousands of suppliers behind it.

In other words, striving to produce a good set of furniture can drive the development of the entire industrial chain behind it. And a sufficiently strong industrial chain can, in turn, support the enterprise's R&D, manufacturing, delivery, service, and other aspects. The growth and synergy of the upstream and downstream industrial chain will undoubtedly help in steadily navigating the turbulent market and charging forward.

Winteen has been deeply engaged in the adhesive sector of the integrated home supply chain for nearly three decades, steadfastly integrating into customer operations and continuously co-creating value with customers. At every turning point of the changing times, Winteen always insists on starting from a deep understanding of customer needs to guide its work and deliver results.

When customers require high-quality bonding products, Winteen spares no effort to ensure the quality and delivery of their products with a high-quality full range of PUR product matrices and solutions; when customers need to ensure supply stability and digital interaction for future bulk strategic procurement, Winteen built the Huangdao Smart Synergy Factory, which has the largest single-factory PUR production capacity in China.

Whether it was Winteen's bold "Icebreaker Campaign" initiative six or seven years ago, offering free glue application equipment with PUR purchases, or the decisive investment five years ago to build the Asian adhesive model factory—the Huangdao Smart Synergy Factory—it is clear to see Winteen's unwavering commitment to its PUR strategy and the tremendous efforts and solid planning invested for it.

Extensive observation leads to selective adoption; profound accumulation results in gradual release. Over the past two years, based on solid technological accumulation and continuous R&D innovation, Winteen has successively launched for its industry partners: Smart Synergy Adhesive Supply Chain Management Solutions, PUR edgebanding adhesives for 4.0 smart factory high-speed production lines, independent breakthroughs in key raw materials for AB two-component rapid laminating adhesives, the fastest 40-second PUR curtain coating process for rapid wood door lamination, high-end custom multi-substrate PUR bonding processes, and more. These customer-need-based innovative products and solutions have addressed real problems and pain points for industry clients, whether by reducing costs and increasing efficiency, improving quality and speed, or through environmental low-carbon initiatives and process innovations, continuously creating value together with customers.

IWG Winteen consistently insists on driving development through innovation, creating value for the supply chain through technological R&D and technical services, continuously strengthening its leading position in the PUR strategic category, and constantly reaching new heights.

From July 8th to 11th, the 26th Guangzhou CBD Fair is about to open. At Booth 02 in Hall 10.1, Area B of the Pazhou Exhibition Center, we will report on our achievements and explorations in the field of PUR hot melt adhesive products and technology applications in recent years to the industry, and exchange with customers, hoping to incorporate your opinions and suggestions to bring new ideas and directions for broader PUR applications and technological innovations.

Let us explore together and make joint efforts.

July 8th, let's make friends with PUR.