IWG Yongtenai × Guangzhou International Building Decoration Fair | Continuously driving reform throu

On July 11, 2024, as numerous star brands gathered and enterprises discussed the future together, the 4-day China (Guangzhou) International Building Decoration Fair came to a successful close. This year's fair was as grand as ever, with over 2,000 companies exhibiting across 400,000 square meters of exhibition space. Amidst the bustling crowds was the vibrant vitality of the home furnishing fit-out market, and in the era of new quality productive forces, a promising future can only be expected through co-creation of the ecosystem.

Looking back at the four-day exhibition, among a host of star brands, IWG Yongtenai, a leading domestic PUR enterprise, was a particularly dazzling presence. At this fair, IWG Yongtenai once again exhibited with new visions and achievements, charting a future blueprint with its intelligent collaborative supply chain strategy, creating contemporary value with its iterated new product PUR matrix, and interpreting new quality productive forces with profound insights, adding a particularly compelling footnote to the Guangzhou Building Decoration Fair.

With a Full Series PUR Product Matrix

Showcasing the Due Splendor of a Domestic Brand

For IWG Yongtenai, every project development and every product launch has always been purposeful and aimed precisely. Technology and product R&D, underpinned by an intelligent manufacturing system, is consistently driven by user needs and future market development. It is by persistently integrating forward-looking development with applied development that IWG Yongtenai can always respond swiftly to market demands through predictive insight, and co-create industry value with customers through guidance and leadership.

As a leading domestic PUR enterprise, at this exhibition, IWG Yongtenai showcased its high-quality full series PUR product matrix at the Guangzhou Building Decoration Fair. It not only displayed milestone results including PUR edge banding adhesive based on 4.0 high-speed production lines, intelligent collaborative adhesive supply chain management solutions, AB two-component rapid laminating adhesive featuring independent control of key raw materials, and PUR curtain coating technology for rapid wood door lamination achieving one door every 40 seconds, but also launched a new technical solution — "High-End Customization PUR Multi-Material Bonding" — truly demonstrating the value, depth, and splendor expected of a leading domestic brand.

"For PUR, choose Yongtenai." In IWG Yongtenai's view, the future PUR market will inevitably see domestic brands continuously shining to replace imports. As home furnishing enterprises reach a critical juncture of accumulating and exploding new quality productive forces, national brands with a sense of responsibility must return to the track of independent innovation and value integration. Grounded in intelligent supply chain systems and manufacturing technology systems, and striving to respond to user needs and the demands of the times, only then can the market be led towards a truly collaborative ecosystem of independent production and mutual synergy.

In-Depth Dialogue with the Industry

Analyzing New Quality Productive Forces in the Home Furnishing Supply Chain

During the fair, IWG Yongtenai shared its insights on the current market and its vision for the industry's future under the theme "New Quality Productive Forces in the Home Furnishing Supply Chain." For IWG Yongtenai, whenever industry experts stopped by with interest and authoritative media came to visit, every exchange was an opportunity for self-reflection and reaffirmation. It is due to this approach, through 27 years of deep cultivation, that IWG Yongtenai first blazed a trail by daring to "open source," establishing a domain for domestic PUR. Subsequently, it proactively adapted to the changing times, deeply reforming its supply chain around five pillars of intelligent collaboration, and empowering corporate innovation through system building.

Nowadays, the home furnishing industry has long suffered from involution. The national introduction of "new quality productive forces" is effectively illuminating a forward path for the entire industry ecosystem. Rather than engaging in cutthroat competition, it is better to join hands for mutual success and go global, solidifying a development path dominated by technological strategy, genuinely responding to the user market through independent R&D and close collaboration, and jointly unlocking the code of the era — "new quality productive forces."

Co-Creating an Industry Ecosystem through Intelligent Collaboration

Continuously Striving to Help Home Furnishing Enterprises Reduce Costs and Increase Efficiency

Reviewing the recent development of the home furnishing industry, it is clear that the era of "going it alone" and being product-oriented has passed. Today's industry is placing higher demands on corporate supply chains. In structuring the supply chain, enterprises must meet multiple requirements including manufacturing leadership, supply assurance, R&D innovation, and technical service. Accordingly, IWG Yongtenai successfully completed and commenced production at the Huangdao Intelligent Collaborative Factory in 2022, marking IWG Yongtenai's initial completion of its strategic shift towards an intelligent collaborative supply chain and its formal entry into a new phase of strategic upgrade featuring five synergies: R&D synergy, product synergy, manufacturing synergy, supply synergy, and service synergy. Driven by the efficient operation of the intelligent collaborative supply chain, IWG Yongtenai has not only achieved sustained value creation through cost reduction and efficiency improvement, but has also been endowed with the capability for emergent independent innovation. Notably, the Huangdao Intelligent Collaborative Factory has achieved comprehensive digitalization and automation while adhering to high petrochemical-grade environmental protection standards.

At present, IWG Yongtenai has established four R&D centers (Huangdao, Laixi, Guangzhou, and Singapore) and three manufacturing bases (Huangdao, Laixi, and Chengdu). However, from IWG Yongtenai's perspective, this only represents the completion of the enterprise's initial transformation. Looking ahead, IWG Yongtenai will continue its efforts, leveraging its current array of technological and product achievements as experience and foundation, to further deepen reforms. It is with this conviction and philosophy that Phase II of the Huangdao Intelligent Collaborative Factory, which has been under intensive preparation this year, is soon to begin production. This signifies that IWG Yongtenai, with even greater determination and investment, and with a more mature supply chain system and manufacturing technology system, will excel in product R&D and application services. Here, we might wait a short while; when IWG Yongtenai completes its magnificent turnaround, the home furnishing industry is bound to welcome an even brighter future.