Focus on Guangzhou Construction Expo | Yongtenai creates new value for the industry with intelligent
After 40 years of economic sprint, our market has shed its feverish boom, and the stock era has arrived. As production becomes increasingly intelligent, how to respond to the times through innovation and transformation, and when everything can be substituted, how to further create value for users—these have become questions every home furnishing enterprise is pondering. The way of change: forming innovative momentum through intelligent collaboration. Facing change and involution, some choose to
After 40 years of rapid economic growth, our market has shed its exuberant boom, ushering in an era of stock. When production becomes increasingly intelligent, how to respond to the times through innovative transformation, and when everything can be replaced by alternatives, how to further create value for users, have become questions that every home furnishing enterprise is pondering.
The Way of Change
Forming Innovation Momentum through Smart Collaboration
In the face of change and involution, some choose to act, while others continue to wait. IWG Yongtenai, as a leading enterprise in the adhesive industry, with sharp and profound market insights, has proposed a supply chain strategy of five major smart collaborations. The Huangdao Smart Collaborative Factory was completed and put into operation in 2022, marking IWG Yongtenai's official entry into a new stage of strategic upgrade centered on R&D collaboration, product collaboration, manufacturing collaboration, supply collaboration, and service collaboration.
Under the five smart collaborations, Yongtenai's intelligent and unmanned production lines fully ensure quality consistency and stability, and provide strong assurance for the implementation of R&D and products into manufacturing, thus transforming the supply chain upgrade into a value chain. This upgrade not only brings IWG Yongtenai enormous innovation momentum and more contemporary value creation, but also yields innovative fruits such as continuous PUR technology innovation.
As the home furnishing market grows increasingly sluggish, only key technologies can drive industry development. When product homogeneity becomes a quagmire, innovation becomes the primary driving force. Thus, as a leading domestic PUR enterprise, IWG Yongtenai bears the mission, from PUR edgebanding adhesives based on 4.0 high-speed production lines to smart collaborative adhesive supply chain management solutions, from independent breakthroughs in key raw materials for AB two-component rapid lamination adhesives to the fastest 40-second PUR curtain coating process for rapid wooden door lamination, continuously innovating and never ceasing its independent R&D efforts.
Deeply understanding industry pain points and market demands, this year IWG Yongtenai once again brings a new technical solution, "High-end Custom PUR Multi-material Bonding," which can fully adapt to various bonding process application scenarios for light high-end and high-end customizations. From substrates such as calcium silicate board, density board, fire-resistant board, particleboard to solid wood, aluminum, and more, it efficiently bonds decorative materials like leather, EB veneer, and PET. Multi-material bonding is no longer an industry challenge; instead, it offers higher aesthetics, higher efficiency, higher environmental friendliness, and lower energy consumption. Thus, IWG Yongtenai, driven by dual innovation in "technology + product," powerfully advances the industrialization of production.
Belief and Mission
Creating National Value in Response to the Current Era
Innovation in technology and products is only the starting point; fundamentally, it is about creating greater value for the market and users, and realizing the nationalization and globalization of the brand. In today's value-oriented market, IWG Yongtenai aspires to unleash powerful energy through technological innovation. On one hand, it serves as a bridge to connect standard home furnishing with high-end custom home furnishing; on the other hand, it helps the industry break free from dependence on foreign enterprises and imported products.
For IWG Yongtenai, standard home furnishing can also possess the high quality and luxury of high-end custom home furnishing. User value will always be the greatest driving force for market development. To this end, manufacturing enterprises must innovate on the basis of cost reduction and efficiency improvement, not fearing "offside" and "open source." The continuous introduction of smart supply chain collaboration and new PUR technologies has precisely achieved this, which is IWG Yongtenai's response to the times.
Especially with the arrival of the stock era, mid- to low-end users will become the main consumers of the home furnishing market. Practicality, environmental friendliness, individuality, and cost-effectiveness will be the core themes of the future. IWG Yongtenai has long had a profound understanding of this, and is actively embracing the industry transformation with fully independent "active reform."
On the other hand, as home experience becomes a daily focus for consumers, local brands are gaining new development space. Independent R&D technology and smart supply chain collaboration will be the greatest advantage for local brands. IWG Yongtenai aspires to drive the renewal of the industry format through its own efforts, to shed past dependence and shadows, accelerate the process of domestic substitution for imports, and achieve the surpassing of domestic smart home brands. This embodies IWG Yongtenai's consistent sense of corporate value and belief.
