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The "Shan Hai Jiao Lian – Enterprise Leaders Qingdao Study Tour" kicks off, and IWG Yongtenai's Inno

On October 26, 2022, "Shan Hai Jiao Lian -- Enterprise Leaders Qingdao Research Tour" was held in Huangdao, Qingdao, and IWG Yongtenai's innovation strategy and smart collaborative factory were grandly launched. Optimizing supply chain resources is essential for the survival of home furnishing enterprises. "Shan Hai Jiao Lian -- Enterprise Leaders Qingdao Research Tour" was co-organized by the Guangdong Custom Home Furnishing Association, the Guangdong Wardrobe Industry Association, the high-end

On October 26, 2022, "Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour" was held in Huangdao, Qingdao, where IWG's innovative strategy and smart collaborative factory were grandly unveiled.


“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!

Optimizing supply chain resources is fundamental to the survival of home furnishing enterprises. "Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour" was jointly organized by the Guangdong Customized Home Furnishing Association, the Guangdong Wardrobe Industry Association, the high-end entrepreneur innovative platform Zhisland, and IWG. It aimed to openly discuss supply chain management reform and upgrading, seeking to build an efficient, secure, collaborative, and innovative supply chain network, enhance future supply chain resilience, and jointly promote the upgrading and development of the customized home furnishing industry. Li Jiafeng, President of the China Wood & Wood Products Circulation Association; Zhang Ting, President of the Guangdong Customized Home Furnishing Association and Group Chief Engineer of Suofeiya Home Collection Co., Ltd.; Lin Tao, President of the Guangdong Wardrobe Industry Association & Chairman of Kefan Customization; Zhong Juan, Secretary-General of the Guangdong Cabinet Industry Chamber of Commerce; Li Shaohu, Secretary-General of the Hubei Customized Home Furnishing Association; Zeng Yong, Secretary-General of the Guangdong Customized Home Furnishing Association, Founder of China (Guangzhou)/(Chengdu) Customized Home Expo, and Founder of Bojun Media, alongside association leaders from various industry cluster regions, executives from major customized home furnishing enterprises and supply chain companies, and authoritative industry media elites, gathered together, presenting a grand exchange event for China's home furnishing industry.

“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!

Speech by Li Jiafeng, President of China Wood & Wood Products Circulation Association



“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!

Speech by Zhang Ting, President of the Guangdong Customized Home Furnishing Association and Group Chief Engineer of Suofeiya Home Collection Co., Ltd.



“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!

Speech by Shi Chuan, Executive President of Zhisland, Arbitrator of Tianjin Arbitration Commission, Vice President of Tianjin Financial Investment Chamber of Commerce



“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!

Speech by Zhu Jinshui, Chairman of IWG Group


For home furnishing enterprises as manufacturing entities, the foundation of survival and development lies in cost and efficiency. The integration and optimization of supply chain resources are increasingly valued. The study tour concluded that facing a complex external environment, home furnishing enterprises urgently need to bring renewed development to supply chain management through digital transformation, establish and improve a data-driven intelligent supply chain system, achieve information interoperability between upstream and downstream supply chain partners, enhance end-to-end visibility, perceptibility, and adjustability, and thereby quickly respond to external market environment changes.



“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!

Home furnishing industry chain leaders held a high-level dialogue on "New Market Dynamics, Challenges and Upgrades in the Home Furnishing Industry Supply Chain"


The launch of IWG's innovative strategy and smart collaborative factory was precisely intended to inform the industry that IWG consistently and actively responds to market concerns, continuously meeting market demands through innovation and self-improvement.



“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!


“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!

Cheng Hanwen, General Manager of IWG Product Technology Center, unveils the innovative strategy and smart collaborative factory


IWG Smart Collaborative Factory, Creating a Digital Innovation Benchmark for the Supply Chain Having been established for 25 years, IWG has gained a pivotal position in the industry and market, supported by two development phases: "winning through service" and "production-research integration". As people's aspirations for better homes continue rising, IWG discovered that home furnishing enterprises urgently need to enhance their market service capabilities by building high-quality supply chains, but supply chains clearly face issues such as lagging R&D, insufficient intelligence, and weak service capabilities. To address this, IWG embarked on a "3.0 transformation and upgrading path", dedicated to enhancing supply chain smart collaborative capabilities to provide more excellent service to home furnishing enterprises. The preparation and commissioning of the smart collaborative factory represent the implementation of this innovative strategy.

“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!

Unique launch ceremony



“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!

Grand event scene at the conference


The IWG Huangdao Smart Collaborative Factory is located in the Qingdao National-Level High-Tech Chemical Industrial Park, with a total investment of 540 million RMB and an annual production capacity of 260,000 tons. It serves as both an R&D and production base, and a support center for innovative service models. By utilizing IoT and big data tools for intelligent detection and analysis, it has achieved unmanned, automated integrated production. Its established service model of intelligent analysis and "proactive solutions" sets a new benchmark for digital intelligence in the adhesive industry, building a new era of data collaboration. It is reported that the smart collaborative factory requires only 120 personnel at full capacity, which clearly demonstrates its high level of intelligence.


“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!


“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!


“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!


“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!


“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!


“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!


“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!


“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!

President Zhang Ting, Secretary-General Zeng Yong, and other distinguished guests enter the park for a tour and inspection



“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!


The IWG Huangdao Smart Collaborative Factory project is constructed in two phases: Phase one main buildings include Workshop 1, Workshop 2, Workshop 3, warehouse, maintenance room, sewage treatment facilities, fire protection facilities, waste gas treatment devices, and R&D center office building; Phase two main buildings include the water-based adhesive workshop, packaging workshop, and automated warehouse. Workshop 1 is a hot melt adhesive production workshop, which has achieved automated docking with the automated warehouse, automated control of key equipment, and automated collaboration across multiple workshops for product filling, packaging, in-plant transportation, palletizing, and automated warehousing.

“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!


“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!


Workshop 2 is a water-based adhesive production workshop. Using an advanced DCS control system as its command center, it can timely detect, monitor, and feedback-control production facilities, ensuring process safety, feeding precision, and production process traceability, thereby guaranteeing product quality stability and consistency.


“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!


“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!


“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!

Workshop 3 is the raw material production workshop.


“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!


“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!

Guests stop to observe at the group exhibition hall

“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!


“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!


“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!


“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!

The production command center, located within the R&D center office building, combines smart large screens with the DCS control room, possessing five key capabilities: data display and risk early warning capability; data mining and drill-down capability; scheduling capability for factory personnel and equipment resources; command prediction and simulation capability; and reverse control capability for the production site.


“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!


“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!

The R&D center achieves integrated production-research collaborative R&D, enabling qualitative and quantitative analysis from raw materials to products using professional analytical instruments, continuously breaking through technical bottlenecks and achieving achievement transformation. It can seamlessly connect to customer needs for product and raw material customized R&D, both now and in the future, including eco-friendly, moisture-proof, odorless products, and antibacterial functions.


“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!


The automated warehouse, with a storage capacity of nearly 9,000 tons, utilizes advanced racking, stacker cranes, conveyors, and WMS, WCS software and hardware control systems. It has achieved automated product warehousing and can enable 24/7 supply availability.


“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!


“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!


“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!

IWG stated that in the future, it will rely on its four major R&D centers in Singapore, Guangzhou, Laixi, and Huangdao to further open up the supply chain for core raw materials, enhancing its rapid response capability and cost control ability for new products and services for domestic and international customers. By building and upgrading smart collaborative capabilities in the supply chain, the IWG Smart Collaborative Factory will empower the development of the customized home furnishing industry with stronger energy.


“Bonding Mountains and Seas -- Enterprise Leaders Qingdao Study Tour” kicks off, IWG innovative strategy and smart collaborative factory grandly unveiled!


As China's woodworking industry flourishes, the technological level in the adhesive field, a crucial foundational supporting component for home woodworking, is also constantly updating. IWG, as a woodworking adhesive brand with a strong service awareness, will continue to lead the upgrading of the home furnishing industry supply chain, helping home woodworking enterprises improve their service capabilities and meet people's ever-growing aspirations for better home living.