The Pan-Home Outbound Procurement Matchmaking Conference and the Guangzhou Custom Home Industry Asso

On December 13, 2024, the Pan-Home Overseas Sourcing Matchmaking Conference & Guangzhou Custom Home Furnishing Industry Association & Dingfeng Hui 2025 Annual Meeting was successfully held in Foshan. Jointly organized by the Guangzhou Custom Home Furnishing Industry Association, Dingfeng Hui, and Zhongfuying Exhibition, the event took "Building Momentum Together, Innovating for Mutual Success" as its theme, emphasizing that industry partners should follow the trend, jointly face pressures and challenges, actively respond to new waves such as "integrated furnishing" and "going overseas," and explore new growth points for enterprise development.

Attendees including Gu Shiming, founding president of the Guangdong Indoor Environmental Hygiene Industry Association; Li Guoqiu, director of the National Indoor Vehicle Environment and Environmental Protection Product Quality Inspection and Testing Center; Li Chongyu, secretary-general of the China Wood Protection Industry Association; Wang Tianbing, president of the Guangzhou Custom Home Furnishing Industry Association / vice chairman of Hesheng Yaju; Yang Feng, founder of the home furnishing new media Dingfeng Hui / Dajiaju Insight; Yu Shuhua, vice president and executive secretary of the Dubai China Digital Innovation Association; Wang Tianhai, president of the Shenzhen Sichuan Nanchong Chamber of Commerce; Li Jun, professor and doctoral supervisor at the College of Home Furnishing, Nanjing Forestry University; Wu Hulin, vice president of IWG Yongtenai; and other industry leaders, experts, and scholars, totaling over 300 people, gathered together to celebrate this grand occasion.

Attending leaders, experts, scholars, and outstanding industry enterprise representatives deeply analyzed the challenges and opportunities in the overseas home furnishing industry market, emphasized the importance of transformation strategies such as technological innovation, brand building, and supply chain optimization, and shared successful cases of brands going overseas, providing valuable experience and inspiration for the high-quality development of the industry in the new era.

Facing the pressure of a domestic economic downturn and the challenges of the existing market era, many home furnishing enterprises are beginning to seek opportunities in overseas markets to release production capacity, expand operations, and break through bottlenecks. After years of accumulated exploration, domestic enterprises have developed strong international competitiveness in areas such as technology research and development, design innovation, intelligent manufacturing, and product cost performance. However, it is still necessary to further enhance the international influence of brands and their own product capabilities, and maintain strong determination and perseverance, in order to better adapt to the different characteristics and changes of global markets.

As an industry leader, IWG Yongtenai garnered significant attention at this conference. Adhering to the philosophy of creating value for customers through technology and service, IWG Yongtenai has focused on the adhesive industry for 27 years. As early as over a decade ago, IWG Yongtenai began exploring and planning its global strategy, and has now established subsidiaries in countries such as Vietnam and Thailand, and has gradually set up distribution outlets in countries or regions including Malaysia, Indonesia, India, the UAE, Saudi Arabia, Turkey, Uzbekistan, Russia, South Africa, Brazil, Argentina, and Chile, progressing steadily on its path of international expansion.

At the "Home Furnishing Going Overseas Development Summit Forum," Tu Shuangshuang, General Manager of IWG Yongtenai Southeast Asia, stated that despite the macro environment challenges, Yongtenai has continued to achieve performance growth, thanks to the layout of its global sales service network. By establishing overseas subsidiaries, the company breaks through the "last mile" barrier, while simultaneously building and cultivating local talent teams, making overseas teams more localized, professional, and systematic, steadily advancing towards becoming an international enterprise.

Looking ahead to future plans, Director Tu pointed out that Yongtenai will, through continuous R&D and innovation, expand its product categories to include adhesives for industries such as automotive, electronics, and industrial applications, progressively achieving a cross-industry, diversified development model. By building core advantages in raw materials and technology, the company aims to resolve the "bottleneck" issues related to international raw materials and technology, achieving self-sufficiency and domestic production. At the same time, adhering to the concept of environmentally sustainable development, it will continue to develop products and solutions, such as bio-based products, that are more friendly to the environment and human habitats, aligning with the low-carbon economy trend and contributing to the realization of the dual-carbon strategy.

Regarding the "Going Overseas" strategy, Director Tu emphasized that Yongtenai will further accelerate its international business expansion, seek broader global commercial opportunities, and strengthen cooperation with global industry partners to open up new growth drivers for international business.

IWG Yongtenai Honored with the "2024 Excellent Supplier for Healthy Living" Award

Subsequently, a strategic cooperation signing ceremony was held between IWG Yongtenai, the Guangzhou Custom Home Furnishing Industry Association & Dingfeng Hui, where both parties will build an innovative development, mutually beneficial industry ecosystem through complementary advantages and efficient resource integration.

The "Yongtenai Night" dinner, exclusively titled by IWG Yongtenai, was grandly held in the banquet hall of the Zuanzhen Restaurant at Yinzuan Jewelry in Lunjiao, Shunde, Foshan. Nearly a thousand guests from various sectors of the industry gathered for the celebration, raising their glasses in joy!

Wu Hulin, Vice President of IWG Yongtenai, delivered an enthusiastic speech at the dinner gala. Director Wu pointed out that he was very grateful to the conference organizers for giving Yongtenai this rare opportunity to stand here and communicate, exchange, and learn with industry leaders, experts, scholars, and seasoned professionals, which is truly valuable and a great honor for him! He also emphasized that Yongtenai always adheres to the core philosophy of "Good Adhesive, Made with Heart," committed to being a more stable value provider in the global adhesive industry! In this rapidly changing era, Yongtenai not only bravely faces challenges but is also adept at finding opportunities in crises and actively adapting to the changing demands of domestic and international markets. Looking ahead, Yongtenai will collaborate more closely with various industry organizations, making "friends through glue, good friends for life" with partners from all walks of life, to jointly create an even more brilliant chapter!

The dinner gala featured one climax after another, with a continuous stream of splendid performances. The magnificent celebration was truly intoxicating.

Raising glasses to celebrate the new year together,

Scaling new heights to embark on a new chapter!