Brand News

Showcasing 'Adhesive' Highlights | IWG Yongtenai Empowers Global Furniture Smart Manufacturing with

Exhibition Highlights From March 28 to 31, the Guangzhou International Furniture Production Equipment and Interiors Exhibition (interzum guangzhou 2025) was grandly held at the Guangzhou Pazhou · Canton Fair Complex. The 180,000-square-meter exhibition area gathered over 1,500 global enterprises, showcasing innovative achievements across the entire furniture manufacturing industry chain, covering categories such as furniture hardware and accessories, interior decoration materials, upholstery a

Exhibition Grandeur

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From March 28-31, the Guangzhou International Furniture Production Equipment and Accessories Exhibition (interzum guangzhou 2025) was grandly held at the Guangzhou Pazhou Canton Fair Complex. The 180,000-square-meter exhibition area gathered over 1,500 global enterprises, showcasing innovative achievements across the entire furniture manufacturing supply chain, covering categories such as furniture hardware and accessories, interior decoration materials, upholstery accessories and components, wood products and adhesives, woodworking machinery and tools, and upholstery machinery. Business opportunities surged on-site, creating an unprecedentedly grand event.

 

IWG Shines in the International Hall

Empowering Global Smart Manufacturing with Innovative PUR Technology

 

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At this exhibition, IWG made a major appearance in the International Hall with its new-generation "PUR Hot Melt Adhesive System Solution," presenting to global customers a green and efficient Chinese solution characterized by its excellent performance of "finer glue lines and lower consumption," attracting significant attention from professional visitors at home and abroad.

 

Decoding Three Highlights of the IWG Booth

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I. Technological Breakthrough

The new-generation PUR edge banding hot melt adhesive solution: ultimate high performance, finer glue lines, lower consumption, cleaner panel surfaces, and higher yield! Achieving a further leap in edge banding production efficiency, its excellent performance makes it a strong driving force for manufacturing transformation and upgrading in the home furnishing industry, providing more stable bonding solutions and creating higher value for global customers!


 II. Global Expansion

As a Chinese technology enterprise deeply rooted in the adhesive industry for nearly 30 years, IWG has progressively started from the Asia-Pacific market, gaining solid ground in overseas markets such as Vietnam, Thailand, Malaysia, and Indonesia, and gradually building a competitive network covering important global markets.


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During the exhibition, international customers made enthusiastic inquiries. IWG's team of technical experts provided one-on-one systematic solutions throughout, deeply analyzing the entire process's technical pain points from adhesive selection to process upgrades.

 

III. Brand Interaction

The brand mascot "Kuan Kuan" made an energetic appearance, bridging the distance with visitors and conveying the warmth of the IWG brand, becoming the most popular ambiance creator at the booth!

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In the future, IWG will continue to deepen technological innovation and international cooperation, contributing to the upgrading of the global furniture industry. We look forward to reuniting with you in Pazhou in 2026 to start a new chapter together!