Strength Crowned | IWG Yongtenai Wins the 2025 CCSA "High-End Custom G20 Supply Chain Brand" Award

On July 8, 2025, the Tribute to a Decade of High-End Customization · 10th CCSA China Home Fashion Gala and 2025 High-End Customization Decade G20+ Awards Ceremony was grandly held in Guangzhou. The event brought together elites from the national high-end customization and customization industry, corporate leaders, design masters, and guests to jointly review a decade of brilliant achievements and map out a blueprint for future development. IWG Yongtenai Chairman Mr. Zhu Jinshui and Vice President Mr. Wu Hulin were invited to attend the ceremony.

On the glorious stage where the crossover fashion show and dazzling lights intertwined, IWG Yongtenai, leveraging excellent product quality, an efficient supply chain system, and continuous innovative R&D capabilities, was awarded the prestigious  "2025 High-End Customization G20 Supply Chain Brand" award presented by the gala. This honor is an authoritative recognition of IWG Yongtenai as a core supply chain partner in the high-end customization industry, fully affirming its outstanding contribution to continuously providing high-quality resource support for the industry and vigorously promoting prosperity and development.

Insight into Trends, Grasping the Pulse of the Future

With the growing identification of China's high-end consumer groups with traditional culture, the high-end customization track is showing broad prospects, and design styles are also exhibiting diversified trends:

"American Oriental" Style Sweeps:  Classical elements are deconstructed and recombined, with American furniture lines subtly blending Eastern aesthetics and stainless steel materials, widely applied in high-end clubs and hotels.

"Rustic Luxury" Style Emerges:  High-end mansion design focuses more on "informality" and a "lived-in feel," emphasizing a sense of free-flowing space, catering to users' demands for personalized family lifestyles.

Song-style Aesthetics Heritage:  The deepening study of Song Dynasty aesthetics (especially with Song paintings as the soul) is profoundly influencing the cultural connotation and artistic expression of spatial design.

Innovation-Driven, Consolidating Core Strengths

IWG Yongtenai has always accurately grasped market demands and the pulse of the times, gained insight into new industry directions, and committed to transforming cutting-edge technology into innovative products and system solutions. The company deeply understands the importance of design aesthetics for high-end customization products, and continuously challenges the balance between environmental safety, aesthetic texture, and production efficiency:

This year, three revolutionary PUR technology innovations were globally premiered at the Cologne Fair:

Handle-Free PUR Edge Banding Technology:  Achieves ultimate minimalist aesthetics, significantly enhancing the visual appeal of products.

Filler-Free PUR Edge Banding Technology:  Provides a purer, more environmentally friendly solution, meeting stringent safety and environmental standards.

White Anti-Pollution PUR Edge Banding Technology:  Effectively prevents pollution and yellowing, ensuring long-lasting, stable high-quality performance.

It is worth mentioning that IWG Yongtenai specially formulates colors based on the specific materials chosen by clients, ensuring the overall look is elegant and harmonious, precisely matching high-end aesthetic tastes such as the "Song-style."

Looking Ahead, Demonstrating National Brand Commitment

Winning the "High-End Customization G20 Supply Chain Brand" award is a significant affirmation of IWG Yongtenai's comprehensive strength by the industry, and also marks a new starting point. IWG Yongtenai will continue to uphold the vision and perspective of a national brand, with its excellent PUR edge banding solutions as its core competitiveness, continuously empowering China's high-end customization industry, and actively leading the domestic adhesive industry onto the world stage, demonstrating the power of Eastern intelligent manufacturing globally.