Winlong Partner Five-Power Model Seminar
On June 24, 2026, the Winlong Partner Five-Power Model Seminar Summit was held in Qingdao. Distributor representatives from across China gathered to discuss R&D capability, product capability, service capability, operational capability and execution capability, exploring long-term win-win development amid industry change.
In the scorching sun of June, we gather across mountains and seas; united in heart to chase dreams, winning the future together.
On June 24, 2026, “Win”: Mountains and Seas Bonded by Glue · Soaring Together -- Yonglong Partner Five Forces Model Seminar Summit was grandly held in the beautiful coastal city of Qingdao. Dealer representatives of Yonglong from across the country crossed mountains and seas, gathered together, and engaged in in-depth discussions centered on “R&D Force, Product Force, Service Force, Operation Force, Combat Force”—the five core capabilities. Together, they explored ways to break through amidst industry changes and charted a new chapter of long-term, win-win development.
Icebreaker Night: Beer and Music Party Ignites Mountain and Sea Enthusiasm
On the eve of the summit, June 23rd evening, Yonglong meticulously arranged a beer and music party to welcome dealer representatives traveling from afar. Pillowed by the evening sea breeze, savoring crisp beer and abundant delicacies, accompanied by cheerful music, the relaxed and cozy atmosphere dispelled the day's busyness and fatigue. Everyone drank heartily and reveled in an ocean of joy...
The event specially invited a renowned local Qingdao band to perform live, with dynamic melodies blending with the seaside evening breeze to create an atmosphere that was fully charged throughout.
Trend Assessment: During the industry reshuffle cycle, Yonglong reinforces its solid brand foundation
At the beginning of the summit, IWG Mr. Wu Hulin, the rotating general manager of the IWG Business Platform, delivered the opening speech.
IWGMr. Wu Hulin, Rotating General Manager of the Business Platform
Mr. Wu pointed out that in the face of the current industry's intense involution and intensifying competition for existing market share, “The more the market declines, the more we need to settle down, cultivate deeply, and break through!”Yonglong's Five-Force Empowerment Model aims to stabilize terminal profits with hardcore strength, safeguard operations with all-around attentive service, enhance performance with a professional operating system, and seize market growth with formidable terminal combat power.
IWGChairman Mr. Zhu Jinshui
Subsequently, IWGChairman Mr. Zhu Jinshui provided a strategic analysis of market trends and Yonglong's strategic layout. He pointed out that the adhesive industry has now entered a new development stage where technology determines the landscape, systems decide success or failure, and symbiosis defines the future. Three major development opportunities—environmental protection upgrades, home furnishing industry innovation, and the widespread adoption of local technology—are converging.PUR high-performance bonding materials have now become universally essential products in the home furnishing manufacturing sector, representing a high-quality development track with stable long-term prospects, vast market capacity, and steady operational returns.
Five Forces Foundation: Building an Operational System to Systematically Empower Dealers for Breakthrough Growth
The core highlight of this summit----the official and comprehensive launch of the Yonglong "Five Forces Model." Its release provides an in-depth explanation of Yonglong's unwavering commitment to its business philosophy of"Co-building, Growth, Transformation," consistently focusing on the pain points of distributor operations to create a tiered, full-link empowerment system,jointly forging the Yonglong "Winning Culture" and an ironclad channel force where "the back-office has confidence, the middle process is efficient, and the front line can win".
1. R&D Empowerment: Front-loading Technology, Empowering the Terminal with Precise Products
At the summit, IWG Chairman Mr. Zhu Jinshui elaborated on Yonglong's "dual-wheel drive" model, which is rooted in R&D and extended through services, creating an efficient closed loop from product to application. Leveraging three major R&D centers along with dedicated R&D teams and product manager teams, Yonglong deeply understands user needs, iterates rapidly, and swiftly develops competitive products. At the same time, Yonglong has innovatively established a collaborative mechanism of "Product Manager+ Product Technical Engineer+ Specialized R&D" to ensure efficient conversion and output of R&D resources. Yonglong's PUR edge banding adhesive 70570 series and other star products are outstanding achievements of this R&D system.
IWGChairman Mr. Zhu Jinshui
Mr. Zhu emphasized that all technological accumulation ultimately empowers the market through R&D capabilities, achieving"R&D Front-loading"to empower products, channels, and terminals. Yonglong will continue to enrich its product line, assisting distributors in winning at the terminal with precise products, seizing the dividends of thePURhigh-end bonding track.
2. Product Empowerment: A Full Product Matrix to Cement Dealers' Core Profit Drivers
IWGBusiness Platform Rotating General Manager Mr. Dong Qiuhua thoroughly dissects the full range of Yonglongwoodworking adhesive product system. The products cover edge banding, wrapping, laminating, panel joining, finger jointing, veneering, vacuum forming, and all process applications for whole-house furniture, compatible with various equipment and panels.
IWGMr. Dong Qiuhua, Rotating General Manager of the Business Platform
A complete and standardized product matrix empowers distributors to meet the diverse needs of end customers in one stop, expand profitable categories, and secure long-term profit margins. Mr. Dong also announced to the attendees the launch of the IWG industrial adhesive product system, covering a wide range of industries including printing and binding, paper bags, fast-moving consumer goods packaging, air filters, upholstered furniture, hygiene products, automotive, and white goods, deeply empowering product portfolio expansion.
3. Empowerment through Service Excellence: Standardized Service System to Realize Product Value Transformation
IWGSenior Strategy Consultant Mr. Zhou Zhiyi presents a comprehensive frontline service implementation methodology — using the "Five Perspectives, Three Determinations" strategic approach, he explains how to navigate market contraction and client consolidation, from opportunity assessment to precise targeting of key accounts, and establish a full-process service system execution plan covering customized pre-sales solutions, in-sales technical support, and after-sales operations and maintenance follow-up. This guides dealers in building professional service teams, transforming product and brand advantages into stable orders and long-term repeat business, thereby forging unique regional core competitiveness.
IWGSenior Strategic Consultant Mr. Zhou Zhiyi
4. Operational Empowerment: Refined Management to Anchor a Sustainable Profitability Foundation
Mr. Yu Guozhen, General Manager of Yonglong Channel Business Center, deconstructs the standardized channel operation implementation plan, providing directly replicable management methods across dimensions such as store standardization, refined operational control, tiered customer operations, and regional marketing customer acquisition, helping dealers move away from extensive operation models, achieve efficient store management, and drive steady business growth.
Mr. Yu Guozhen, General Manager of Yonglong Channel Business Center
5. Combat Power Empowerment: Practical Customer Acquisition Tactics to Seize New Growth in Existing Markets
Mr. Cui Hao of Yonglong Beijing-Tianjin-Hebei Operations Center, drawing on years of frontline market practice, shares highly implementable terminal assault strategies and sales tactics. Focusing on customers' real operational pain points, he delivers practical techniques to comprehensively strengthen the channel team's market development capabilities, empowering distributors to tap incremental shares in the existing competitive landscape.
Mr. Cui Hao, Yonglong Beijing-Tianjin-Hebei Operations Center
Yonglong's Five-Force Model closely aligns with the real operational challenges of dealers, empowering from source R&D, product delivery to terminal service, lean operations, market expansion, and the entire chain simultaneously, truly teaching them how to fish, and comprehensively enhancing the comprehensive business capabilities of channel partners.
Win Night Banquet: Symbiosis and Win-Win, Focusing on Yonglong's "Win Culture" Brand Ecosystem
With brilliant lights and a distinguished gathering,the Win Night Dinner warmly commenced,kicking off the gathering with the majestic opening dance "Era of Prosperity."
IWGChairman Zhu Jinshui took the stage to deliver a speech, sharing Yonglong's core philosophy of "Co-creation, Growth, and Transformation," and affirming the commitment to continuously optimize the full-chain services of product innovation, channel support, terminal empowerment, and after-sales support, fully safeguarding the operations of dealer partners.
Embarking on a New Journey: With “Five Forces” as Wings, Co-creating a Sustainable Win-Win Future
This summit provided a comprehensive insight into the major trends of industry transformation, systematically elaborated on Yonglong’s Five Forces Model empowerment system, and achieved a high degree of alignment in understanding, strategies, and goals—more than just a collective recharge, it was a collective elevation through synchronized resonance.
This confidence stems from Yonglong's solid industrial foundation. Relying on IWG’s globalized industry platform, three R&D centers, Huangdao Smart Factory, and an end-to-end quality monitoring system, Yonglong builds a long-term support network for channel partners across multiple dimensions such as R&D, technology, products, operations, and services, achieving long-term value co-creation with distributors.
Just as"Bonded Across Mountains and Seas・Flying Together"explains—Yonglong and its partners are a community with a shared future that transcends mountains and seas and is closely connected. The Five Forces Model unveiled at this summit is the systematic implementation of this concept:taking R&D capability, product strength, service capability, operational capability, and combat effectiveness as the five pillars, building a collaborative growth, deep market cultivation,long-term symbiosis,and a mutually beneficial Yonglong “Win Culture” ecosystem.
At present, the super cycle of PUR domestic substitution has fully commenced. Yonglong will build its foundation on the "Five Forces", take technology as its core, and regard cooperation as its foundation. We will work hand in hand with distributors nationwide to seize the dividends in the high-end bonding track, delivering stable and reliable value to reward the strategic investments of every partner, and jointly stride toward a sustainable new future of mutual success.
Bound by deep affection across mountains and seas, our friendship will last as long as the heavens.
Looking forward to our next meeting!