Innovation Conference Speaks of Innovation | Yongtenai Benefits Global Partners with “Source Innovat
On January 16, the first Custom Home Industry Innovation Conference successfully concluded in Foshan. The conference gathered over 500 elites from the custom home industry chain to explore new paths for high-quality development. IWG Vice President Wu Hulin attended the meeting with his team, and Yonteto made a grand appearance with its custom home PUR value adhesive innovation solutions, deeply decoding the essence of industry innovation with the 'Source Innovation' concept, providing a vivid pr
The First Custom Home Furnishing Industry Innovation Conference concluded successfully in Foshan on January 16th.The conference brought together over 500 elites from the custom home furnishing industry chain to explore new paths for high-quality industry development.
IWG Vice President Wu Hulin attended the conference with the team. IWG made a significant appearance with its innovative custom home furnishing PUR value-added adhesive solutions, deeply decoding the essence of industry innovation with its "Source Innovation" concept and providing a vivid practical paradigm for the transformation and upgrading of the custom home furnishing industry.
Currently, the competition in the custom home furnishings market is becoming increasingly intense, with pain points such as low-level involution and homogenized competition becoming more prominent. Companies that adhere to value creation and deeply cultivate technological innovation have become the key to breaking through. In recent years, new forces have continuously emerged in the home furnishing industry, breaking the deadlock through innovations in models, products, services, and marketing, showing everyone that the home furnishing industry remains full of potential!
The First Custom Home Furnishing Industry Innovation Conference arrived in response to this trend, joining hands with industry peers to light the beacon of industry innovation and stride together towards a more sustainable new industrial future.
IWG has been deeply engaged in the adhesive industry for nearly thirty years, fully experiencing and driving the entire journey of China's home furnishing adhesives from reliance on imports to the sprouting and independent rise of domestic products. IWG insists on innovation-driven development, forging ahead through hardships in the industry tide, gradually growing into a benchmark force among national adhesive brands.
The core that supports IWG's continued market leadership is IWG's innovation principle—R&D rooted in actual customer needs, combined with the unique advantage of in-depth independent raw material R&D, focusing on implementable, continuously iterating and upgrading technology and product innovation, building differentiated core competitiveness, and helping users improve and enhance product quality through innovative technology.
In recent years, IWG's innovation achievements have been numerous: from smart supply chain collaborative adhesive solutions to innovative products like the special PUR edge banding adhesive for 4.0 factory high-speed production lines; from independent breakthroughs in core raw materials for AB two-component rapid laminating adhesive to the "Source Innovation" of independently researching and deeply developing PUR raw materials; from the fastest 40-second wooden door rapid laminating PUR curtain coating process to cost-reduction and efficiency-increasing PUR multi-material bonding processes for high-end custom home furnishings; and even the cutting-edge technologies globally premiered in Cologne, Germany in 2025, such as "Handle-less PUR Edge Banding Adhesive," "White Anti-Pollution PUR Edge Banding Adhesive," and "Filler-Free PUR Edge Banding Adhesive," all provide the "IWG Solution" for the industry's cost reduction, efficiency gains, energy saving, consumption reduction, and environmental protection and low carbon! IWG consistently delivers stable value, benefiting global partners.
· Handle-less PUR Edge Banding Technology
High initial tack, more stable, more aesthetic, achieving ultimate aesthetics and significantly enhancing the visual appeal of the product.
· Filler-Free PUR Edge Banding Technology
Finer glue line, better strength, higher aesthetics, meeting stringent finished product quality standards.
· White Anti-Pollution PUR Edge Banding Technology
Effectively prevents glue line pollution and blackening, ensuring cleaner, more efficient, and more aesthetically pleasing finished products.
IWG's comprehensive implementation of PUR technology is bringing multi-dimensional value empowerment to the custom home furnishing industry—
Performance Level: Its PUR products feature core characteristics of high strength and greater stability, significantly improving production efficiency and achieving cost reduction and efficiency gains;
Scenario Level: The multi-material compatible PUR bonding solution opens new growth curves for the light high-end home furnishing sector, balancing environmental safety, aesthetic texture, and production efficiency, precisely meeting the current market's core demands for high-quality, personalized products;
Industry Upgrade Level: Mature PUR technology helps home furnishing enterprises break material application boundaries, accelerate product iteration and category upgrades, and support the industry's new development.
IWG's "Source Innovation" transcends the dimension of the company's own development, carrying the industry responsibility and symbiotic philosophy of a national brand. As a representative national brand, IWG not only promotes domestic substitution in the PUR field through core technology, breaking the technological monopoly of foreign brands, but also through the five synergistic strategies of "R&D, Products, Manufacturing, Supply, and Service," builds a full-chain smart supply chain system. IWG Huangdao Smart Synergistic Factory, with its fully digitalized and automated production capacity, has become a solid backbone for enhancing the market competitiveness of global customers!
At this conference, IWG actively participated in industry exchanges, sharing technological achievements and innovation experiences.
▲IWG Key Account Director Huang Shuhua (second from left) speaks at the Custom Home Furnishing Innovation Development Seminar
▲Group photo of IWG Vice President Wu Hulin (third from left) and the team
Looking to the future, IWG will continue to uphold the "Source Innovation" concept, deepening core raw material independent R&D and technological iteration from a global scientific research perspective, and perfecting one-stop PUR adhesive solutions; at the same time, it will adhere to the responsibility of a major brand, actively promoting the home furnishing industry to escape involution and join forces for symbiosis. Through independent innovation and collaborative development, IWG aims to jointly build a healthy ecosystem for the high-quality development of the custom home furnishing industry, continuously creating stable and long-term value for global customers.