Empowering Industry Development: IWG Tret’s Three Pieces of Advice and Five Commitments

On May 9, 2024, the Guangdong Cabinet Industry Chamber of Commerce’s “Integration & Empowerment, Quality Leap & Renewal” Cabinet Industry High-Quality Development Conference successfully concluded at the Foshan Nanhai International Convention and Exhibition Center.

IWG Yongtenai was invited to attend as a vice-chairman unit of the chamber of commerce. Wu Hulin, Vice President of IWG Yongtenai and General Manager of the South China Theater, delivered a keynote speech titled “Inquiring of Yongtenai: Empowering the Dual Leap in Cabinet High-Quality Development,” which received enthusiastic attention.

This is an industry grand gathering, a profound exploration of future development directions. Mr. Wu’s content sharing was truly thought-provoking. Under the impact of the great waves of the times, is IWG Yongtenai’s determination sufficiently firm? What forward-looking layouts has it made? In recent years, it has reaped abundant rewards in intelligent manufacturing, technological innovation, and market expansion. How does it empower industry development? And where do the proposed dual leaps in quality and value manifest? Let us explore further.

Challenges and Opportunities

In the stock era, market growth slows, consumer demands diversify and personalize, and competition among enterprises becomes increasingly fierce. Against this backdrop, new home transactions, old home renovations, and the Belt and Road Initiative are the main battlefields for the current home furnishing and decoration industry, Mr. Wu stated.

With adjustments in the real estate market, the delivery volume of new homes will enter an era of long-term slow growth or even negative growth. On the other hand, renovation of old homes and existing housing has grown rapidly in recent years and has already become a new blue ocean in the market.

At the same time, in the first quarter, China’s import and export to countries jointly building the “Belt and Road” accounted for 47.4% of the total import and export value. Mr. Wu proposed that following the “Belt and Road” initiative, expanding overseas is an inevitable trend for the home furnishing industry, and also one of the most powerful ways to cope with the challenges of the stock era. Globalization provides Chinese enterprises with a broader market space. Expanding overseas markets can effectively solve problems such as involution competition, and achieve diversified development and sustained growth for the industry.

Responsibility and Commitment

In the stock era, the role of leading supply chain enterprises is crucial. They possess capital, technology, market experience, and resource integration capabilities, and have the ability to lead the industry’s development direction and promote the upgrading and innovation of the industrial chain.

Mr. Wu pointed out, break the involution, revive a new situation. We can try to find breakthroughs from three aspects.

First, re-examine the positioning of the enterprise, keep pace with the times. At a time when quality is rather homogeneous, how to better transform quality into value, find a breakthrough, do fine and detailed work, solidly practice internal skills, and present value better to the market and consumers to form core competitiveness. Second, be determined to dare to break through, concentrate efforts on one campaign to achieve greatness, increase market share, and sublimate value. Third, attach importance to scientific management of the supply chain, improve synergy capabilities, and at the same time cut out intermediaries, to further achieve the goal of cost reduction and efficiency increase.

Facing the impact of the great waves of the times, IWG Yongtenai has never stopped exploring.

As early as more than a decade ago, Yongtenai was already planning the company’s future global layout. At that time, as domestic industrialization accelerated, the large home furnishing industry changed rapidly, and the market was in a period of reform and demographic dividend. Yongtenai increased its R&D and production capacity layout, continuously strengthened its team, seized market share, and eventually secured the top position in the domestic woodworking adhesive industry.

Preparing for danger in times of safety and always having a sense of crisis is one of the signs that measure whether a company is mature. Every achievement of Yongtenai is a milestone on the development path, not the endpoint. While developing the domestic market, it always looks globally and follows the footsteps; amidst busy work, it always goes abroad to seek opportunities; when encountering market bottlenecks, it bravely launched the PUR category, even when PUR was still little known domestically at that time; when encountering capacity obstacles, it resolutely invested in building the industry’s first intelligent factory in the Asia-Pacific region.

Every step Yongtenai has taken is a solid step, acting after careful planning, and progressing steadily with stability.

The aspects we have been persisting in and refining can be roughly viewed from five modules, Mr. Wu said.

Technological Innovation: We actively invest in R&D, explore and apply advanced technologies such as artificial intelligence, big data, the Internet of Things, etc., to enhance production efficiency and product quality.

Talent Cultivation: We focus on cultivating talents with innovative capabilities and the ability to apply new technologies, building a team adapted to the development of new quality productive forces.

Process Optimization: Re-examine and optimize the production process to achieve digital and intelligent transformation.

Collaboration and Synergy: Strengthen cooperation with other enterprises and research institutions to form a collaborative innovation ecosystem.

Strategic Planning: Incorporate new quality productive forces into the enterprise’s long-term development strategy, layout in advance, and seize market opportunities.

Empowering the Dual Leap in Industry Quality and Value

Dedicated to adhesives for 27 years, IWG Yongtenai has demonstrated its unique advantages in empowering the high-quality development of the industry. Through the advanced intelligent manufacturing and management model of the Huangdao Smart Synergy Factory, the five synergies of R&D, product, manufacturing, supply, and service advance in parallel, bringing new opportunities to the industrial chain.

Addressing common pain points in cabinet edge banding: obvious glue lines, moldy edge banding, easy detachment, bulging, etc., these problems seriously affect consumers’ sense of experience, gain, and value during product use. If enterprises cannot solve these problems, they will have to pay for the negative emotions of consumers. IWG Yongtenai has always been committed to solving the difficulties and pain points of gluing applications for customers. Mr. Wu stated that cabinet gluing technology is a very scientific systems engineering. Climate, environment, personnel, equipment, materials, glue, etc., are all important links in the gluing system. A so-called perfect gluing quality is often the result of favorable timing, geographical, and human conditions.

We think about what customers think and feel the pain of the market. We have assembled a professional technical team to identify these problems and conduct extensive application testing. Relying on our own advanced facilities such as complete product testing laboratories, environmental laboratories, and application testing laboratories, we have solved these pain points and stubborn problems one by one. Even in 2023, we were the first in the industry to release the 4.0 high-speed production line PUR series products--the 60920 series, causing quite a stir in the industry, with some leading enterprises paying particular attention.

A product that accompanies users day and night represents a life attitude and a spiritual anchor. From functionality to emotional resonance, what users experience and gain is not only a sense of pleasure, but also includes a sense of security, identity, belonging, self-actualization, and so on. A successful product knows how to provide that extra emotional support while meeting basic needs.

IWG Yongtenai deeply understands this principle. Excellent gluing technology not only endows the enterprise’s products with high quality but also serves as the foundation for enhancing users’ emotional value. Adhesive is a carrier, carrying the enterprise’s expectations for a good product, and also supporting the sense of value in the user experience. This power is hidden yet great.

Yongtenai PUR 60920 series products can effectively prevent mold, resist bacteria, moisture, and high temperature, ensure high product aesthetics and possess environmental performance. In particular, they achieve truly high speed on high-speed production lines, empowering the dual leap in quality and value for cabinet products, and bringing higher value and efficiency to the industrial chain.

Daring to Go Global, Creating the Future Together

As a PUR aircraft-carrier-level enterprise, IWG Yongtenai actively explores overseas markets, gradually establishing and refining its international layout. Mr. Wu stated that our footprint has spread across Southeast Asia, the Middle East, Russia, Europe, South America, Latin America, and other places, actively enhancing the company’s visibility and influence in the international market!

The journey ahead is long and arduous, only through struggle can we succeed. Upholding integrity while pursuing innovation, we progress steadily with stability. Our future is as vast as the starry cosmos.