IWG Yongtenai: High-End Custom PUR is a Continuation of “Source Innovation” and Another Innovative Achievement in Smart Collaboration

A “great era” full of unknowns and volatility has suddenly arrived, testing every member within it. Only those “foresighted” individuals, possessing better predictive and adaptive capabilities for complexity and uncertainty, can ultimately emerge victorious in this historic contest.

For a long time, the home furnishing industry has appeared large but not strong. This is mainly because: once consumer demand is insufficient, especially amidst fierce market competition, the entire industry easily falls into the mire of product homogenization. At such times, there is often a lack of strong supply chain enterprises to lead industry players out of the predicament and stimulate consumption through technological innovation. However, this situation is quietly changing, just as we now have strong supply chain enterprises like Huawei and CATL in emerging fields. Under the grand curtain of the times, IWG Yongtenai has repeatedly seized excellent historical opportunities to confirm its own value.

IWG Yongtenai, as a pivotal supply chain brand in the woodworking adhesive field, has won widespread recognition in the industry through strong R&D capabilities and precise grasp of user needs. At the recent “Category Leap · Technological Breakthrough” summit held in Jiashan, Zhejiang, IWG Yongtenai once again took the industry lead, showcasing its “High-End Custom PUR Multi-Material Bonding Process,” which garnered widespread industry attention.

Innovation Leads Key Technological Breakthroughs Bringing New Applications

As market demands for high-end and light high-end customization continue to evolve, the range of material selections and combination applications increases accordingly. Ensuring stable bonding between different materials has become a key concern for brand owners in terms of craftsmanship. Addressing this challenge, Yongtenai successfully developed high-end custom PUR multi-material bonding technology and its solutions. This technical solution is not only suitable for various substrates like MDF, particleboard, solid wood, and aluminum, but also, based on reliable bonding, brings brand partners triple benefits of high environmental performance, high aesthetics, and high efficiency.

Avoiding the Natural Defects of High-Temperature and Low-Temperature Hot Pressing

At the seminar site, IWG Yongtenai showcased an innovative application combining PUR technology with the EB reconstituted veneer process. The EB process uses high-energy electron beams to cure paint; EB reconstituted veneer means the paint treatment is completed before leaving the factory. The surface produced by this process offers excellent skin feel, fingerprint resistance, stain resistance, lasting color, diverse patterns, and outstanding environmental performance. Its industrial production is similar to printing. When bonding EB surfaces to MDF, PB, and solid wood substrates, high-temperature hot pressing is commonly used. The solution brought by IWG Yongtenai this time effectively eliminates wood deformation caused by heat, as well as the drawbacks of low efficiency, long production cycles, and relatively limited industrial application associated with low-temperature hot pressing. The innovative application combining the PUR bonding process with EB reconstituted veneer not only solves this pain point but also provides strong support for the industrial production of painted products, potentially driving further development of the entire industry.

PUR Penetrating Adhesive Can Effectively Level Substrates

Furthermore, targeting the widely used PET flat lamination process on the market, IWG Yongtenai has also developed a PUR penetrating adhesive to effectively optimize this process. Currently, PET is widely used as a surface finish through PUR flat lamination, with advantages of a delicate surface and efficient, convenient production. However, this process has extremely high requirements for surface flatness, necessitating an additional leveling step on the substrate, which presents problems of deformation from high-temperature hot pressing, energy consumption, and cost. The PUR penetrating adhesive developed by IWG Yongtenai can level uneven substrates and cure the base layer at low temperatures, achieving the effect of leveling paint. Clearly, this innovative process can not only reduce the cost of PET lamination but also significantly improve production efficiency.

Breaking the Barriers of Homogenization

Achieving High-End Custom Effects Through Industrial Means

Cheng Hanwen, Vice President and General Manager of Product Technology Center of IWG Yongtenai, participated in the launch ceremony of the "Empowering Old Homes with Light High-End Custom" initiative

How to achieve the quality and texture performance befitting high-end customization with the efficiency and cost advantages of industrialization is a widespread and constant pursuit in the home furnishing industry. Yongtenai, as a rising national brand, actively shoulders the heavy responsibility of key technological breakthroughs in the industry, successively presenting highly valuable innovative technology applications through “source innovation,” reflecting the mission, value, and upward spirit bestowed upon it by the times.

Complementing the latest two-component adhesive products, Yongtenai specially introduces a process method of two-component penetrating adhesive + PUR flat lamination + surfacing material. This method can interface with the EB process, thereby partially replacing paint effects, and also connect with PET surface lamination, achieving bonding for double-sided PET at a lower cost than single-sided PET. 

Its advantage lies in surpassing ordinary melamine-faced products in various aspects such as material effect, quality performance, production operation, and environmental performance. Moreover, in terms of cost control, it greatly outperforms paint process treatments, and in some scenarios, it can serve as a direct substitute for solid wood/painted high-end custom products.If woodworking brand partners apply this technology and process, they can truly achieve a “true light luxury (true light high-end custom)” price positioning between standard customization and high-end customization, allowing middle-income groups to obtain products specifically suited for them.

Empowering New Quality Productive Forces

Helping the Home Furnishing Industry Escape the Quagmire of Involution

The so-called “great era” refers to a period of immense transformation in society, politics, economy, technology, and other aspects. Currently, Chinese society chooses to embrace this great era characterized by dense scientific and technological innovation through developing new quality productive forces. Relevant scholars have even proposed a theoretical formula around the development of new quality productive forces:

New Quality Productive Forces = (Revolutionary Breakthroughs in Science and Technology + Innovative Allocation of Production Factors + Deep Industrial Transformation and Upgrading) × (Labor Force + Labor Tools + Labor Objects) Optimized Combination

This shows that revolutionary breakthroughs in science and technology are the foremost variable element for developing new quality productive forces. At this stage, any major independent technological breakthrough in emerging fields could become a new engine for another leap in China’s economy.

In fact, innovation is a long-term and arduous task for chemical enterprises. However, over years of corporate practice, IWG Yongtenai has always regarded seeking revolutionary technological breakthroughs for the industry as its highest task. In the last 1-2 years, based on solid R&D, Yongtenai has successively launched for industry partners: PUR edgebanding adhesive for 4.0 high-speed production lines, Smart Collaborative Adhesive Supply Chain Management Solutions, independent breakthroughs in key raw materials for AB two-component rapid laminating adhesive, the fastest 40-second rapid composite PUR curtain coating process for wooden doors, plus the High-End Custom PUR multi-material bonding process introduced this time.

With the successful completion of the IWG Yongtenai Huangdao Smart Collaborative Factory in 2022, the foundation for Yongtenai’s smart collaboration was preliminarily established. Smart collaboration is the source of R&D innovation and technical services. High-End Custom PUR Multi-Material Bonding, as a branch of “R&D collaboration” within smart collaboration, also incorporates elements of product collaboration and service collaboration. Behind this stands significant capital and personnel investment. Clearly, on one hand, Yongtenai spares no cost, contributing high-value products and solutions through independent R&D; on the other hand, it can be seen that Yongtenai consistently empowers customers around PUR bonding processes. In fact, it has long anchored PUR as the firm’s current unwavering technology development strategy, with an exceptionally clear roadmap.

Soumen Network Commentary

For the home furnishing industry, brands have long suffered from “involution.” Many core brands that promote high-end or light high-end custom product lines actually struggle to escape the quagmire of a “price war.” Yongtenai’s High-End Custom PUR multi-material bonding process can indeed solve pending challenges for these types of enterprises, enabling such brands to still provide consumers with high-performance home products under the premise of significantly reduced costs, thereby making beneficial contributions to healthy economic and social development. 

This is another successful breakthrough in IWG Yongtenai’s “source innovation”! Based on profound insight into social development trends, Yongtenai has once again confirmed its own value through completely independent technological innovation and value innovation, while also making every possible contribution to the people’s natural aspiration for a better life。