Deep Observation | Guangzhou Custom Home Furnishing Exhibition: Yongtenai Super PUR Innovatively Def
The grand opening event of the year surges with new vitality for the industry. From March 27 to 30, the Poly World Trade Center Expo in Guangzhou was bustling with crowds as the 15th Guangzhou Custom Home Furnishing Expo & Light High-End Customization Expo unfolded as scheduled. Inside the 100,000-square-meter exhibition halls, over 800 exhibiting brands competed on the same stage, while more than 50 specialized forums were held in succession. The venue was packed with visitors, and negoti
The year's opening grand event kicks off, surging with new industry vitality
From March 27 to 30, the Guangzhou Poly World Trade Center Expo was bustling with crowds, as the 15th Guangzhou Custom Home Furnishing Expo & Light High-End Customization Exhibition unfolded as scheduled. Within the 100,000-square-meter exhibition hall, over 800 exhibiting brands competed on the same stage, and more than 50 professional forums took place in succession. The surging crowds and fully occupied negotiation areas in every detail showcased the rolling vitality and thriving energy of the custom home furnishing industry, making it one of the most influential events for the industry since the beginning of the year.
This year's exhibition, themed "Customization + Quality Homes," closely aligned with market changes, consumer trends, and national direction. It focused on trends such as light high-end customization, water-based paint customization, full case design, old home renovation, elderly-friendly design, integrated decoration, intelligent manufacturing, and going global, comprehensively showcasing the vigorous vitality and unlimited possibilities of China's custom home furnishing industry.
Quality Materials · The Behind-the-Scenes Protagonists of Home,a stunning joint exhibition appearance
For an ideal house and a comfortable set of home furnishings, the foundation of quality always lies in the unseen "behind-the-scenes" — quality materials.
In recent years, the custom home furnishing industry chain has been continuously upgrading. From aluminum profiles and hardware to decorative surfaces and panels, and on to home lighting and adhesives, the innovative iterations of every niche category have continuously produced stunning new processes, new applications, and new solutions. It is precisely the continuous evolution and vibrant energy of these material categories that inject endless possibilities into the upgrade and iteration of ideal living spaces, and propel the custom home industry's leap from "functional satisfaction" to "quality pursuit." Based on this, the "Quality Materials · The Behind-the-Scenes Protagonists of Home" joint exhibition hall made its brilliant debut!
As one of the highlights of this exhibition, the themed exhibition "The Behind-the-Scenes Protagonists of Home," jointly curated by six renowned material brands—Qiangrui Aluminum, Nanyang Decorative Paper, Canhao Boards, Gonidi, Arteluce, and IWG—and designed by Yiyanyixing, concentrated on presenting the latest achievements in material innovation. It also sent a clear signal to the industry: material enterprises are accelerating their transformation from "functional accessories" to "value drivers," strengthening the underlying support for quality residential upgrades through dual enhancements in product strength and brand power.
IWG makes a major appearance,consolidating its benchmark status in the adhesive industry
When environmental protection becomes an industry consensus and consumer demands become increasingly diverse, adhesives, as the indispensable "invisible bond" in custom home furnishing, directly determine the home experience and quality of life. Moreover, they serve as a key vehicle for practicing green and eco-friendly concepts. IWG meticulously crafted an immersive "Super PUR Experience Center," making a stunning appearance with a brand-new design. Through technological innovation, it achieves a dual leap in environmental protection and craftsmanship, intuitively demonstrating the core value of adhesives as the invisible cornerstone of beautiful homes, allowing visitors to immersively feel the warmth and strength that eco-friendly technology injects into quality living.
During the exhibition, inquiries from domestic and international customers were brisk. The IWG technical expert team provided one-on-one system solutions throughout, deeply analyzing the technical pain points across the entire process, from adhesive selection to process upgrades.
Four Core Advantages,solving PUR bonding pain points in custom home furnishing
IWG's "Super PUR" series, with its four core advantages, perfectly balances performance, efficiency, and environmental protection:
01[ Super Weather Resistance ]
Outstanding weather resistance, adaptable to various environmental changes, resisting aging and deformation.
02[ Super Strength ] .
High bonding strength, comprehensively ensuring furniture is durable and stable, extending its service life.
03[ Super Composure ] .
Taking the handle-free (soft-forming) process as an example, IWG's handle-free PUR edge banding achieves shaping in a single process. High initial tack resists rebound. Strong temperature resistance ensures greater stability. The yield rate approaches 100%, significantly reducing rework costs.
04[ Super Protection ] .
Safeguarding home health throughout the entire process, with an eco-friendly formula achieving healthy living with zero burden.
Resonating with the times,jointly building a new chapter of high-quality development
In 2026, custom home furnishing has officially entered the "Quality Homes" era. The industry is shifting from extensive growth to refined cultivation, upgrading from single product delivery to holistic space solutions. Amidst the waves of change of the times, only enterprises that continuously deepen their product development, innovate business models, and consolidate core systems can seize the initiative and lead Chinese living quality toward a brand-new upgrade.
Zeng Yong, Secretary-General of the Guangdong Custom Home Furnishing Association/Guangdong Wardrobe Industry Association, and Founder of Bojun Media
On March 30, at the 2026 Industry Ecosystem Trend Development Conference and the Guangdong Custom Home Furnishing Association Annual Meeting, Zeng Yong, Secretary-General of the Guangdong Custom Home Furnishing Association/Guangdong Wardrobe Industry Association, and Founder of Bojun Media, grandly released the 2026 theme of "Dedication Year for Customization," deeply interpreting the industry's current need for the original aspiration of "dedicated action leads to profound achievement," as everyone joins hands to navigate the cycle of transformation.
This industry advocacy for "dedicated action leads to profound achievement" highly aligns with IWG's corporate philosophy. Over the years, IWG has consistently practiced the four corporate disciplines of "Refinement, Specialization, Diligence, and Humility," deeply cultivating the adhesive industry and driving industrial upgrade through focused effort.
IWG Vice President Wu Hulin (fourth from right) joins leaders, guests, and on-site member representatives to witness the official establishment of the Water-Based Paint Ecosystem Special Committee
At this year's Guangzhou Custom Home Furnishing Expo & Light High-End Customization Exhibition, IWG firmly upheld the core value of Super PUR technology, stayed committed to the "Technology + Environmental Protection" development direction, and conveyed to the entire industry its original aspiration of "Using Quality Adhesive, Crafting with Heart." Standing at the forefront of material innovation and adhering to the foundational principle of eco-friendly development, the enterprise consistently resonates with industry progress and moves in step with the trends of the times. By using higher quality adhesive products, it injects powerful momentum into the upgrade of the custom home furnishing industry, helps the "Quality Homes" concept take root, and builds healthier, more comfortable, and more textured ideal living spaces for global customers.
Looking to the future, IWG will continue to join hands with industry partners, riding the waves with a dedicated heart, and promote the custom home furnishing industry towards a new phase of high-quality development that is green, intelligent, and sustainable, jointly embarking on a new chapter of brilliance!