Brand News

Interpretation | IWG: PUR Full-Series Solutions Create Value for the Integrated Home Furni

March 28–31, the grand China International Furniture Production Equipment & Ingredients Exhibition (CIFM/interzum guangzhou) came to a successful close! The IWG booth made a magnificent appearance with a brand-new image! Under the global buyers’ attention, the complete PUR solution launched by IWG will undoubtedly continue to lead the development trend and fashion of fully-fitted home bonding processes, solidifying IWG’s huge advantage as a PUR carrier-grade brand in the industry. New PUR soft-b

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IWG: Everything Is Just Right

Introduction Kathleen M. Eisenhardt, Professor of Strategy and Organization at Stanford University, once said that seizing the moment and making swift decisions is key to the success of modern enterprises. Opportunities are fleeting, and decision-making comes from courage, strategic thinking, as well as one's own proper preparation. When the right time, favorable place, and harmonious human relations are all aligned, success follows naturally, and everything falls into place just right. On Febr

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Excellence, Specialization, Diligence, Modesty, Co-creation and Win-win | "IWG Cup" The 5th Cu

Preface: What is basketball spirit? -- It is the famous "The Flu Game: The Flu Battle". In Game 5 of the 1997 NBA Finals, Michael Jordan, suffering from gastroenteritis with a fever of 38°C and severe dehydration, bravely fought through the illness to score a game-high 38 points plus 7 rebounds, 5 assists and 3 steals, leading his team to win the pivotal game. -- It is the "Mamba Mentality" of pursuing excellence, surpassing limits and overcoming difficulties. On April 13, 2013, in the game betw

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The "Shan Hai Jiao Lian – Enterprise Leaders Qingdao Study Tour" kicks off, and IWG's Inno

On October 26, 2022, "Shan Hai Jiao Lian -- Enterprise Leaders Qingdao Research Tour" was held in Huangdao, Qingdao, and IWG's innovation strategy and smart collaborative factory were grandly launched. Optimizing supply chain resources is essential for the survival of home furnishing enterprises. "Shan Hai Jiao Lian -- Enterprise Leaders Qingdao Research Tour" was co-organized by the Guangdong Custom Home Furnishing Association, the Guangdong Wardrobe Industry Association, the high-end

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The "With One Heart and One Mind -- 2022 China Wood Door and Window Industry Annual Conference and I

On the afternoon of July 6, 2022, the 2022 China Wood Door and Window Industry Annual Conference and Industry Chain Integrated Development Conference was successfully held at the Jinding International Banquet Hall in Foshan! The conference was title-sponsored by IWG, which also hosted the grand "IWG Night" banquet! Cheng Hanwen, General Manager of IWG’s Wood Door Division, poses for a photo with Rao Deliang, Secretary-General of the Guangdong Door Industry Association.

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IWG | [Adhesive Point Interview] "Craftsman" Zhu Jinshui: Use Good Adhesive • Make with He

Introduction: The spirit of craftsmanship is the relentless pursuit of perfection through meticulous refinement and continuous improvement of one’s products; it is technological innovation driven by practical action and a pioneering mindset; it is a service philosophy of boundless dedication that puts customers first in every detail. This is the core of IWG’s corporate spirit and the life creed of its helmsman, Mr. Zhu Jinshui. And "Good Adhesive, Made with Heart" is the best interpret

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Pioneer in the wood adhesive field, IWG, debuts at the China Custom Home Summit (Video)

On August 8, 2020, the 2020 China Custom Home Furnishing Industry Summit was held in the beautiful city of Qingyuan, Guangdong, adjacent to Guangzhou—the global capital of customization. IWG wood adhesive, a pioneer in China’s wood adhesive field, appeared at this customization event and became a wood adhesive brand sought after by numerous custom home furnishing brands. Representatives from well-known customization brands such as Sofia, Mage, Weishang, and Kanoa, after seeing the IWG wood adhes

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IWG | The 2020 International Furniture Production and Accessories Exhibition Grandly Opens!

On July 27, interzum guangzhou 2020 opened at the Canton Fair Complex in Pazhou, Guangzhou. IWG presented its booth with a refreshed visual identity and adhesive solutions for furniture production and related supply chains.

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IWG's exhibition at the 2020 Guangzhou Jianbo Fair concluded successfully.

On July 8, the China Construction Expo opened in Guangzhou. IWG presented its products and solutions at the exhibition, connecting with industry partners and showcasing its brand strength in the home furnishing and building decoration sector.

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Interview | IWG: Promoting National Spirit Through National Manufacturing – An Interview with

Every time the Chinese nation goes through a difficulty, it becomes stronger and grows. This time, we were not knocked down by the "novel coronavirus" epidemic; instead, we have become even stronger. This character of daring to struggle, not fearing defeat, and refusing to admit inferiority is our national spirit. We have a nation that grows more courageous with each setback, and its resilience is unimaginable. And for our national enterprises, although they have undergone the test of the virus,

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United in spirit? We walk together with 'doors' | IWG congratulates on the successful conc

On June 18, 2020, the 2020 National Wood Door Dual Commitment Brand Influence Conference and China Wood Door & Window Industry Annual Conference, hosted by the China Timber & Wood Products Distribution Association and organized by the Guangdong Door Industry Association, was successfully held in Huizhou, Guangdong. IWG, as a supplier enterprise in the wood door and window industry supply chain, had the honor, together with Guan Runkai, President of the Wood Door & Window Committee of t

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IWG Team Wins the Championship! The 2019 3rd "Hantuo Adhesive Custom Cup" Basketball League Cl

On a warm winter day with clear skies, November 30th saw the third “Hantuo Adhesive Custom Cup” basketball league closing ceremony and charity celebrity fun sports event held at Zhongti Basketball. The basketball league was hosted by the Guangdong Custom Home Furnishing Association & Guangdong Wardrobe Industry Association, exclusively named by Chongqing Hantuo Technology Co., Ltd., and strongly supported by Huizhou Youshengying Innovative Materials Co., Ltd. and Sichuan Huaguang Intelligent Har

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