Brand News

Wins Two Awards! The 2025 Guangzhou Custom Home Furnishing Expo & Light High-end Customization Exhib

On March 30, the four-day 2025 Guangzhou Custom Home Furnishing Exhibition & Light High-End Customization Exhibition successfully concluded at the Poly World Trade Center Expo. During the exhibition, IWG showcased its new-generation PUR hot melt adhesive innovative products. Cheng Hanwen, Vice President of IWG and General Manager of the International Business Center, spoke at the "GO GLOBAL: Custom Home Furnishing Going Overseas Conference," focusing on the industry's hot topic o

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Fearless of "Hui Nan Tian", IWG's superior moisture-proof and temperature-resistant edgeba

In the field of custom furniture, edge banding craftsmanship can be called the "beauty code" of furniture, and its quality directly affects the aesthetics and quality level of the product. However, when the humid season "Hui Nan Tian" quietly arrives, edge-banded panels will encounter the tricky problem of moisture-induced swelling: - Panel moisture resistance limitations: In a humid environment, conventional furniture materials struggle to resist moisture erosion, exposing insufficient moisture

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Moving Forward with Innovation, Reaching Far with Quality | IWG 2024 Year-End Commendation and 2025

February 8-9, 2025, IWG global employee representatives gathered in Qingdao for the IWG 2025 Spring Festival Celebration Ceremony. As a mainstay of the adhesive industry, IWG successfully overcame numerous challenges in 2024 and achieved positive revenue growth. This conference was both a review and summary of the past year and a clear depiction of the future development blueprint. IWG's continuous progress is inseparable from the strenuous efforts of all employees. At the meeting, outstanding e

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Pursue Innovation and Enhance Quality, Walk Steadily to Go Far | IWG in 2024

Pursue Innovation and Enhance Quality, Walk Steadily to Go Far | IWG in 2024 from IWG, covering wood adhesive, industrial adhesive, hot melt adhesive and application support.

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The Pan-Home Outbound Procurement Matchmaking Conference and the Guangzhou Custom Home Industry Asso

On December 13, 2024, the Pan-Home Furnishing Overseas Procurement Matchmaking Conference and Guangzhou Custom Home Furnishing Industry Association & Dingfeng Hui 2025 Annual Conference was successfully held in Foshan. This conference was co-hosted by Guangzhou Custom Home Furnishing Industry Association, Dingfeng Hui, and Zhongfuying Exhibition, with the theme "Building Momentum and Uniting for Innovative Win-Win," emphasizing that industry partners should follow the trend, jointly face pressur

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Another Honor | IWG Wins Two Awards at the 10th Anniversary Celebration of Guangdong Cabinet I

On November 10–11, 2024, "Honoring the Decade, Launching New Quality" — the 10th Anniversary Celebration of the Guangdong Cabinet Industry Chamber of Commerce and the Cabinet Industry New Quality Productivity Conference was successfully held. The event not only reviewed and paid tribute to the Chamber’s ten-year journey, but also looked ahead to and initiated new industry trends and new quality productivity. Over the past ten years, IWG has walked side by side with the Chamber, using t

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Grew by 30% against the Trend! IWG's Cheng Hanwen Offers an In-Depth Look at the Strategy Behind It

From September 11 to 12, the 2024 Global Legal and Sustainable Wood Industry Summit, co-hosted by the Macao Trade and Investment Promotion Institute and the International Tropical Timber Organization (ITTO), was held in Macao, China. IWG participated in the concurrent exhibition with its newly developed bio-based PUR series products. During the event, in an exclusive interview with Meijia Meihu Home, Cheng Hanwen, General Manager of IWG Product Technology Center, detailed the

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IWG deconstructs the new quality productive forces in home furnishing, guided by market de

China's economy has entered a period of deep reform, and "new quality productive forces" are becoming a development lever across all industries. The home furnishing sector has long been regarded as a traditional manufacturing industry, making it seem difficult to spark a chemical reaction with new quality productive forces. In essence, new quality productive forces emphasize "qualitative state" rather than "business format." Even the most traditional agriculture, if it can achieve innovative com

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Powered by the engine of new quality productive forces, exploring the future home ecosystem together

As midsummer arrives, architecture and design converge once again on the platform of the Guangzhou Construction Expo. On July 8, a grand dialogue about the future unfolds. IWG, together with eight authoritative media, takes you on an exploration of the future home ecosystem. As a leader in the adhesive industry, with the theme "New Quality Productivity in the Home Industry Supply Chain," IWG, at Booth 02, Hall 10.1, Zone B of the Pazhou Convention & Exhibition Center, explore

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Focus on Guangzhou Construction Expo | IWG creates new value for the industry with intelligent

After 40 years of economic sprint, our market has shed its feverish boom, and the stock era has arrived. As production becomes increasingly intelligent, how to respond to the times through innovation and transformation, and when everything can be substituted, how to further create value for users—these have become questions every home furnishing enterprise is pondering. The way of change: forming innovative momentum through intelligent collaboration. Facing change and involution, some choose to

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High-end custom PUR multi-material bonding, leading industry innovation and transformation.

June 13, the 2024 Light High-End Customization (Door, Wall, Cabinet) Development Summit and "Whole-House Woodwork" Technical Seminar was grandly held. IWG Yongtene co-organized the event and showcased the latest achievements in high-end customization PUR multi-material bonding technology. Based on deep insight into industry needs, IWG Yongtene once again leads industry transformation through technological innovation, serving brand partners and equipping end users with entirely new technical solu

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Headline | President Li Jiafeng of the China Timber & Wood Products Distribution Association and del

On July 18, 2024, Li Jiafeng (second from right), President of China Timber & Wood Products Distribution Association, led a delegation to visit the IWG Huangdao Smart Collaborative Factory. They exchanged views on industry development trends, intelligent manufacturing and digital transformation, and the situation of the timber and adhesive industry. Zhang Peng, Deputy Secretary-General of China Timber & Wood Products Distribution Association; Zhu Jinshui, Chairman of IWG; Liu

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IWG × Guangzhou International Building Decoration Fair | Continuously driving reform throu

On July 11, 2024, as star brands converged and major enterprises discussed the future together, the 4-day China (Guangzhou) International Building Decoration Fair came to a successful close. This year’s fair was as grand as ever, with over 2,000 exhibitors in a 400,000-square-meter exhibition hall, and the bustling crowds reflected the vibrant vitality of the integrated home finishing market. In the era of new quality productive forces, a promising future can only be achieved through co-building

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Guangzhou Construction Expo | IWG to Present Its Phased Exploration and Achievements in PUR to

Currently, in the face of the stock era, market growth is slowing, consumer demands are becoming diversified and personalized, and competition among enterprises is growing increasingly fierce. With the adjustment and transformation of the real estate market, old house renovation and existing home remodeling have seen rapid growth momentum in recent years. The home furnishing industry has gradually shifted from customization to integrated whole-home solutions, posing severe challenges for enterpr

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Chengdu Furniture Fair | IWG’s full PUR product range debuts, technological innovation attract

From June 12 to 15, 2024, the 24th Chengdu International Furniture Industrial Exhibition and International Home Life Show successfully concluded at the Century City New International Convention and Exhibition Center in Chengdu, Sichuan. IWG made its appearance at the Chengdu Furniture Exhibition with its high-quality bonding solutions. In particular, the full-range PUR product matrix and application solutions, as well as soft bonding solutions, etc., not only have excellent bonding per

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IWG: High-end custom PUR is a continued manifestation of "Source Innovation", and moreover

IWG: High-end custom PUR is a continuation and presentation of “source innovation,” and moreover, another innovative outcome of intelligent collaboration. A “great era” full of unknowns and volatility has suddenly descended. The macro-environment tests every member within it, and only those prescient and visionary “foresighters,” with their superior ability to anticipate and adapt to complexity and uncertainty, can ultimately prevail in this great historical contest. For a long time, t

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Shanghai Flooring Exhibition | IWG empowers the flooring industry’s high-quality development w

From May 28 to 30, the 2024 DOMOTEX asia/CHINAFLOOR (hereinafter referred to as Shanghai Flooring Expo) was successfully held at the National Exhibition and Convention Center (Shanghai). IWG featured 2PU polyurethane, PSA pressure-sensitive adhesive, epoxy repair adhesive, low-formaldehyde ENF adhesive powder, and high-quality flooring bonding solutions, drawing significant attention. Merchants and visitors from around the world stopped by for discussions and exchanges, exploring flooring bondin

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Empowering Industry Development: IWG Tret’s Three Pieces of Advice and Five Commitments

On May 9, 2024, the Guangdong Cabinet Industry Chamber of Commerce's "Integration Empowerment · Quality Leap and Renewal" cabinet industry high-quality development conference successfully concluded at the Foshan Nanhai International Convention and Exhibition Center. As a vice president unit of the chamber, IWG was invited to attend, and Wu Hulin, Vice President of IWG and General Manager of the South China Theater, delivered a keynote speech titled "Seeking the Path at Yongte

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