Brand positioning
Brand positioning
A technology brand that creates value through service

Technology and service are the two major pillars of the IWG brand

Creating value is the essence of the existence and development of the IWG brand

Brand Proposition
Made with good glue and heart

Make good glue with care, let customers use good glue, and help customers use glue properly

Focusing on the adhesive industry, specializing in the adhesive industry

Brand Philosophy
People oriented, heart to heart interaction
Positive interaction amplifies value

Customers, employees, industry experts, suppliers

Everyone is a node of the brand and also a node of value

The more nodes there are, the greater the value of each node

The more interactions between nodes, the greater the overall value

Brand Vision
Using technology to provide more valuable bonding for society Provide customers with more reliable bonding through service
Be a more stable value provider in the global adhesive industry

Provide systematic application solutions for adhesives to the market, and build an industry-leading intelligent, research, and production innovation platform for new adhesive materials

Four Practices

Being precise, professional, diligent, and humble is the cultural gene of IWG, and it is one of the four practices of IWG people

The entrepreneurial spirit of precision, professionalism, diligence, and humility supports IWG's vision for sustainable development

  • E
    Excelsior
    Strive for excellence, have an infinite pursuit of excellence in their job skills, consider problems meticulously, observe problems carefully and conscientiously, and pay attention to details in everything.
  • A
    Absorption
    You are an expert in any position. Clear work goals, perseverance, and the ability to achieve difficult goals with limited personal abilities.
  • S
    Straightway
    Diligence is our code of conduct, and action is an intangible symbol of IWG people. We believe in the principle that it is better to retreat and build a net than to envy the fish in the face of adversity. Only action can bring results, and we firmly oppose empty talk. Our principle is to take immediate action.
  • Y
    Yourself
    Humility is an attitude that conveys the company's humble and polite demeanor to the outside world, and manifests as a tolerant and cooperative attitude towards the inside world. Humility is the annotation of not being arrogant when we win and not being discouraged when we lose. Humility allows us to constantly strive for progress and catch up with the world's best enterprises.
Brand positioning
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